Founded by Sneha Jasrasaria in 2020, the agency now runs digital, performance and on-ground campaigns across 150+ cities in India
Guwahati, Assam: What began as a single telecalling project during the Covid lockdown has grown into one of Northeast India’s fastest growing marketing agencies. Cygnus Marketing, founded by Sneha Jasrasaria in June 2020, has now worked with more than 100 brands, including Samsung, Amazon Pay, Zomato, Spotify, Nokia, Maggi, H&M and ITC Sunrise.
The agency’s first client needed customer calls made in more than 15 Indian languages. With colleges shut across the country, Sneha onboarded over 600 students from different regions of India to deliver the project, giving them a way to earn during the lockdown. That team became the base on which Cygnus Marketing was built.
Today the agency offers three services under one roof:
Digital Marketing: social media, content and influencer campaigns.
Performance Marketing: ads and lead generation.
Task Fulfilment: campus promotions, sampling, brand activations, mystery audits and telecalling.
Its campaigns have run in 150+ cities across 15+ states.
“Brands don’t want to manage five different vendors for one campaign,” said Sneha Jasrasaria, Founder of Cygnus Marketing. “We built Cygnus so a brand can come to one team for its content, its ads and its people on the ground, and see the campaign go live in three days.”
Campaigns with measurable results
The agency’s recent work includes:
An influencer campaign for Oriflame in 12 cities across Northeast India and East India, with 150+ influencers, 3M+ combined followers and 100M+ reach.
Product sampling for Lotte Pepero in 30 schools and colleges in Guwahati, with 10,000+ samples given out.
Campus promotions in 73+ campuses for brands such as Maggi, Spotify, Whisper and Nokia.
A gateway to Northeast India
Many national brands find Northeast India hard to crack because of its many languages, cultures and buying habits. Cygnus positions itself as the team that understands the region from the inside.
“Northeast India is one of the most exciting markets in the country,” Sneha said. “When you know the cities, the colleges and the creators here, a campaign stops feeling like an outsider’s message and starts feeling local.”
The agency also serves clients outside India, including businesses in the USA and Sweden. It has launched two sub-brands: Cygnus Studio, a production studio in Guwahati, and Creator Tap, a support service for content creators.
Sneha began her career in operations at GigIndia in Pune and completed an MBA in Marketing from SVKM’s NMIMS while growing the agency. Cygnus now works from its own office in Lachit Nagar, Guwahati.
About Cygnus Marketing
Cygnus Marketing is a full service marketing agency based in Guwahati, Assam, founded in 2020. It offers digital marketing, performance marketing and on-ground task fulfilment, and has worked with 100+ brands across 150+ cities and 15+ states in India.
Website: marketingcygnus.com
Contact: hello@marketingcygnus.com | +91 6913930237