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theentrepreneurstories.com > Blog > Startup > City wholesaler founder and Group CEO | Sagar Kumar
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City wholesaler founder and Group CEO | Sagar Kumar

Puneet Yadav
Last updated: March 30, 2026 12:45 pm
Puneet Yadav Published March 30, 2026
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City Wholesaler E-commerce Group, has officially announced a landmark budget for the 2026 fiscal year. In a move that solidifies the group’s legacy of social responsibility, the company has pledged to donate 10% of its total annual business turnover to the City Wholesaler Foundation.

​The Unrivaled King of Lighting and Decor
​Under the visionary leadership of Sagar Kumar, City Wholesaler Group has emerged as the undisputed “Pan-India King” of the Lighting and Decorative industry. Through its flagship brands—Adveris Decor, B Bird, and Imperial—the group has captured the national market, becoming the go-to name for premium aesthetics and innovative lighting solutions across India.

​A Titan in the Plywood Sector
​Beyond decor, the group has established itself as a massive force in the construction and interior materials industry. City Wholesaler Group is now recognized as one of the largest players in the Plywood business, commanding a significant market share through its extensive distribution network and commitment to quality.

​Growth Story: 2020 to 2026
​Since its inception in 2020, the group has transformed from a startup into a diversified conglomerate.
​Diverse Portfolio: From E-commerce to heavy-duty Plywood and luxury Lighting.

​National Reach: A seamless supply chain serving every corner of India.

​Brand Trust: Adveris Decor, B Bird, and Imperial have become household names synonymous with reliability.

​Philanthropy as a Core Value
​The 2026 budget marks a significant evolution for the organization. By allocating a tenth of its earnings to its foundation, Sagar Kumar is ensuring that the group’s commercial success fuels impactful social change.

​”Our journey started in 2020 with a vision to revolutionize the wholesale market. Today, as the Pan-India leaders in lighting and the biggest name in the plywood trade, we believe it is our responsibility to give back to the community that fueled our growth,” said Sagar Kumar, Group CEO.

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