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Branding

The Sharma Brothers of Vita Disrupting India’s $15Bn Scrap Industry with Tech-Startup ‘ReValue India’

Priya Sharma March 10, 2026 · 1 min read

VITA (SANGLI): In a bold move to organize India’s fragmented recycling market, two young entrepreneurs, Manish Sharma and Sunny Sharma, have launched ‘ReValue India’. Inspired by the high-standard recycling ecosystems of Europe and New Zealand, this startup aims to bring 100% transparency to doorstep scrap collection.

Technology Meets Sustainability
Founded by Manish (18) and Sunny (20, B.Sc. Agriculture), ReValue India uses a proprietary tech-stack to solve the biggest problem in the scrap trade: Weight Fraud. While Manish leads the digital strategy, Sunny utilizes his agricultural expertise to manage extensive rural operational networks.

What makes ReValue India Unique?

  • IoT-Integrated Digital Scales: Ensuring precise weight with instant digital receipts.
  • Live Market Pricing: Dynamic rates synced with global recycling demands.
  • GPS-Enabled Agent Tracking: For maximum security and logistical efficiency.
  • Anti-Theft Protocol: A robust KYC system to prevent the trade of unauthorized materials.

Building a Circular Economy
Supported by the PMEGP scheme, ReValue India is not just a scrap collection service but a full-scale ReCommerce platform for antiques and rare metals. By transforming “Waste into Wealth,” the Sharma brothers are positioning Vita as a hub for sustainable innovation in India’s journey toward a ‘Digital and Green’ future.