1. Introduction & Purpose
SOMILA is a brand of FEELIQ Technologies that is transforming the way India shops for sarees by seamlessly blending cultural heritage with cutting-edge technology. Headquartered in Bangalore, Karnataka, Somila is a next-generation ethnic fashion e-commerce brand designed for the modern woman who values authenticity, convenience, and confidence. By integrating AI and AR-powered virtual try-on experiences, Somila eliminates uncertainty from online saree shopping, making every purchase joyful, personalized, and trustworthy. With a strong commitment to tradition and innovation, Somila is building a future where heritage fashion meets digital excellence.
2. What the Company Does
Somila offers an exclusive collection of authentic sarees curated from India’s rich textile traditions, thoughtfully paired with modern aesthetics. The brand leverages AI/AR virtual try-on technology, allowing customers to visualize sarees in real time before purchasing—bringing the in-store experience to digital platforms. From silk and handloom classics to contemporary ethnic designs, Somila serves women seeking reliability, elegance, and ease in online shopping. By supporting artisans and handloom communities, the company not only delivers premium quality but also preserves India’s textile legacy while solving a key consumer challenge: confident online saree buying.
3. Vision, Mission & Values
Somila envisions becoming a global leader in ethnic fashion e-commerce, redefining how traditional wear is discovered and experienced. Its mission is to make saree shopping accessible, interactive, and personalized, empowering customers through technology-driven confidence.
Core Values:
- Authenticity: Genuine, high-quality sarees rooted in tradition
- Innovation: AI/AR-led transformation of online fashion retail
- Customer-Centricity: Trust, transparency, and satisfaction at every touchpoint
- Sustainability: Supporting artisans and eco-conscious practices
- Excellence: Uncompromising standards in service and product quality
As the founder shares:
“At Somila, we believe sarees are not just garments but timeless stories woven in fabric. Our vision is to bring this heritage closer to every woman through technology-driven experiences—bridging tradition with the future.”
4. Meet the Founder
Somila Sarees is founded and led by Sharmila Y, Founder & Director, whose vision lies in modernizing ethnic fashion without losing its cultural soul. With a strong belief in innovation-led growth, she combines deep respect for India’s textile heritage with forward-thinking digital solutions. Her leadership drives Somila’s mission to empower women with confidence, choice, and immersive shopping experiences through technology.
5. Market Outlook & Opportunities
With the rapid growth of India’s ethnic fashion and e-commerce market, Somila enters at a pivotal time when consumers are seeking authenticity, personalization, and digital convenience. The increasing adoption of AI/AR in retail, combined with rising global interest in Indian handlooms, positions Somila at the forefront of innovation-driven ethnic commerce. As customers demand transparency and immersive shopping, Somila’s tech-enabled approach offers a strong competitive advantage in both domestic and international markets.
6. Why Choose Somila
- Exclusive saree collections curated with tradition and modern taste
- AI/AR-powered virtual try-on for confident buying
- Trustworthy platform with quality assurance and customer-first policies
- Strong support for artisans and handloom heritage
- Seamless online shopping with secure payments and reliable delivery
7. Plans Ahead & Collaborations
Somila is focused on expanding its product range, enhancing AI/AR capabilities, and strengthening its digital ecosystem. The brand plans to collaborate with artisans, designers, and technology partners to elevate personalization and scale globally. With sustainability and innovation at its core, Somila is open to strategic partnerships that align with its vision of reshaping ethnic fashion retail.
Somila Sarees – Where Tradition Meets Technology
Explore Somila:
📍 Bangalore, Karnataka, India
📞 +91 91106 91081
📧 sales@somila.in
Follow Us:
Facebook: https://www.facebook.com/somilasarees
Instagram: https://www.instagram.com/somilasarees/
Twitter (X): https://x.com/somilasarees
LinkedIn: https://www.linkedin.com/company/somila-sarees
